Tuesday, April 6, 2010

PW - en route to submitting your proposal....



How encouraging! A grand total of ONE group took the initiative to show me their proposal draft and ask if they're on the right track... ... bah :p



Well, I'm really glad to be able to help them, as there're a number of things they can work on to improve their score. I'm sharing those with you here, so that you can also learn from the little errors they made.





Areas for Improvement:

1. OBJECTIVES:

  • Be clear. Use sub points to separate them.
    E.g. A. "We want to educate people about how to cook Peranakan dishes by..."
    B. "We will also encourage them to cook these dishes by providing info on where to find..."
  • Use S.M.A.R.T goals: Specific. Measurable. Achievable. Realistic. Timed.
    You cannot aim to "allow Peranakan culture (too broad!) be passed down from generation to future generations (not time-realistic. You are only holding ONE event, and you want to affect all future generations?) It's not achievable either.
    E.g. "We aim to attract more young boys and girls aged 7-12 to take part in Peranakan past times like ... ..." Specific. Achievable. Realistic!

2. Citing your research.

  • This is the opportunity for you to show off your effort in collating those surveys. So, please CITE specific statistics. E.g. "88% of our young respondents aged 7-12 could not differentiate Peranakan food from Malay food. However, only 60% of those respondents aged 13-16 failed to do so. This shows that we need to target the younger group more with greater effort..."

3. Recommendations

  • Be as detailed as possible.
    Planning a multi-stage launch? Use different paragraphs/ bullet points to describe each stage.
    Doing a cookbook (not creative!)? Draw a mock-up of the cover, at least. Or a planned layout of your recipe, etc.
  • Using text and/or diagrams, I want to be able to visualise EXACTLY what you are doing. Only then can your creativity and logic show clearly.

4. Required resources.

  • Be as detailed as possibe. Planning an exhibition in SCGS? You'll need tables, exhibit boards, table cloth, thumbtacks or velcro, etc. Put these in your budget and state how much they'll cost.

5. Tone.

Don't ask rhetorical questions in your proposal... ... you are not writing an impassioned speech. Be as formal as you can.

2 comments:

  1. what do you mean by "rhetorical" questions?

    ReplyDelete
  2. They are questions that the writer seems to ask herself. E.g. "Our research shows that 80% of Peranakan youngsters don't know about their culture. What's going to happen to their traditions?"

    ReplyDelete